1. Be very generous with your perfume. MINIMUM atleast 5-7 sprays at a time.
2. Spray on your skin and MORE on your clothes. (Fragrance last longer on clothes).
3. Reapplication is needed every 4-5 hours if you want it to last all day (unless you are wearing parfum/ extrait de parfum concentrated fragrance).
4. DO NOT rub your fragrance. You are actually killing the ingredients / scent of the fragrance. Let it settle down accordingly by its own.
5. Ideal places to spray a fragrance is on your collar bone, back of the neck, back of the elbows each, and on your clothes more. For ladies, it is higly reccomened to spray on your hair too.